This course provides marketing students with an understanding of consumer behavior in the marketplace. The course will address the consumer behavior from the individual and group dynamics perspective, consumer’s impact on marketing strategies, market ethics and public policy, behavioral learning theories, perceptual positioning, the interrelationship between the individual and their social realities, how the products, services, and consumption activities contribute to the broader social world, and the role the consumer plays in the marketing mix. The course will also address the role that consumer behavior plays toward an organization’s marketing strategy.
FYE101, MKT114
Upon completion of this course, students will be able to:
Specified on the course schedule/outline
| Letter Grade | Range | Definition |
|---|---|---|
| A | 90-100 | Excellent |
| B | 80-89 | Above Average |
| C | 70-79 | Average |
| D | 60-69 | Below Average |
| F | 0-59 | Failing |
| W | — | Withdrawal during weeks 1 - 7 |
| WF | — | Withdrawal failing after week 7 |
| NF | — | Failing – Not actively engaged |
For more details about the Grading System, please see the current catalog.
Students must be actively engaged in the course. For a definition of active engagement, please see the current catalog.
Cheating and plagiarism are serious offenses against the University’s academic integrity and are consequently strictly prohibited. All students must familiarize themselves with the University policy on Academic Integrity.
Penalties for cheating and plagiarism are described in the University policy on Academic Integrity in the catalog. They include failure of the assignment, failure for the course, or dismissal from the University. For the complete Cheating/Plagiarism policy, please see the current catalog.
Students who have disabilities that may impact their performance in this course should follow the process described under the heading Accommodations for the Disabled in the current catalog.
Date of last review: Unknown