This course will have marketing students demonstrate how well they have mastered the material of the classes that comprise the core of the ASMSM program. Students will create a Marketing Plan that includes: an Executive Summary, Current Market Situation Analysis, Marketing Objectives/Issues, Target Market customer analysis and product/business positioning, a Marketing Strategy and Marketing Programs, Financial Plans, and Implementation controls. The student will also be required to create a dynamic multimedia presentation to “sell” the marketing plan to the client.
NONE
Upon completion of this course, students will be able to:
Specified on the course schedule/outline
| Letter Grade | Range | Definition |
|---|---|---|
| A | 90-100 | Excellent |
| B | 80-89 | Above Average |
| C | 70-79 | Average |
| D | 60-69 | Below Average |
| F | 0-59 | Failing |
| W | — | Withdrawal during weeks 1 - 7 |
| WF | — | Withdrawal failing after week 7 |
| NF | — | Failing – Not actively engaged |
For more details about the Grading System, please see the current catalog.
Students must be actively engaged in the course. For a definition of active engagement, please see the current catalog.
Cheating and plagiarism are serious offenses against the University’s academic integrity and are consequently strictly prohibited. All students must familiarize themselves with the University policy on Academic Integrity.
Penalties for cheating and plagiarism are described in the University policy on Academic Integrity in the catalog. They include failure of the assignment, failure for the course, or dismissal from the University. For the complete Cheating/Plagiarism policy, please see the current catalog.
Students who have disabilities that may impact their performance in this course should follow the process described under the heading Accommodations for the Disabled in the current catalog.
Date of last review: Unknown