mkt444
This course addresses the growing need to expose marketing students to the important issues associated with brand management. Specifically, the course will address a variety of theories, models, and other tools related to the brand management and branding decisions. The course also engages students interactively in brand management principles and applications. Finally, the course also focuses on consumer buying behaviors that are important to branding decision making.
NONE
Upon completion of this course, students will be able to:
Specified on the course schedule/outline
Letter Grade | Range | Definition |
---|---|---|
A | 90-100 | Excellent |
B | 80-89 | Above Average |
C | 70-79 | Average |
D | 60-69 | Below Average |
F | 0-59 | Failing |
W | — | Withdrawal during weeks 1 - 7 |
WF | — | Withdrawal failing after week 7 |
NF | — | Failing – Not actively engaged |
For more details about the Grading System, please see the current catalog.
Students must be actively engaged in the course. For a definition of active engagement, please see the current catalog.
Cheating and plagiarism are serious offenses against the University’s academic integrity and are consequently strictly prohibited. All students must familiarize themselves with the University policy on Academic Integrity.
Penalties for cheating and plagiarism are described in the University policy on Academic Integrity in the catalog. They include failure of the assignment, failure for the course, or dismissal from the University. For the complete Cheating/Plagiarism policy, please see the current catalog.
Students who have disabilities that may impact their performance in this course should follow the process described under the heading Accommodations for the Disabled in the current catalog.
Date of last review: Unknown